Portfolio
Category Five Technologies
Brand Strategy, Multi Brand Marketing & Creative
Category Five Technologies is the parent company behind ProDryers and Pro Drinking Fountains.
As Marketing Coordinator, I led marketing across all three brands, working across brand strategy, social media, content creation, photography, video, campaigns, email marketing, promotional materials, and other marketing initiatives.
Working across three very different brands gave me the opportunity to think about the bigger marketing picture while also getting hands on with the creative work that brings each brand to life.
See It in Action
A behind-the-scenes look at the Category Five Technologies day-in-the-life shoot with their warehouse manager.
Multi Brand Marketing & Social Media
I managed social media and content across Category Five Technologies, ProDryers, and Pro Drinking Fountains, with each brand requiring its own audience, positioning, voice, and content strategy.
My work included content planning, copywriting, photography, video, graphics, campaign development, community management, and performance reporting.
Working across multiple brands taught me how important it is to understand the business and audience behind the content rather than taking the same approach to every account.
Brand Strategy & Rebranding
One of my biggest projects was helping lead the rebrand of Category Five Technologies.
My work included defining the target market, brand personality, positioning and messaging, along with colors, typography, mission, values, and the overall look and feel of the website. I also helped shape the page structure and direction of the new site.
Beyond Category Five, I worked on brand strategy and marketing direction across ProDryers and Pro Drinking Fountains to strengthen their positioning, messaging, visual identity, and overall brand consistency.
Community Impact Initiative
I created the Category Five Community Impact Initiative, a community outreach program built around using the company's restroom and hydration expertise to support organizations and communities.
I developed the idea into a larger marketing initiative through program strategy, branding, application materials, partnership outreach, campaign planning, content, and promotional assets.
This was one of my favorite projects because I got to take an idea from the very beginning and think through how the strategy, branding, communication, partnerships, and creative pieces could all work together.
Campaigns & Creative Work
A collection of social media campaigns, branding, photography, video, website content, email marketing, graphics, promotional materials, and other creative work I developed across Category Five Technologies, ProDryers, and Pro Drinking Fountains.
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Like What You See?
Looking for someone who can think through the marketing strategy and help bring the creative side to life too? I would love to hear about your business and what you are working on.
Inquire Here